Core DNA
Company-level context built from your sources. It can cover identity, audiences, messaging, claims, terminology, tone and other guidance that should remain available across tasks.
How RedBamBoo Studio works
Give every task the company context it needs.
RedBamBoo Studio turns your company sources into Core DNA, then combines the relevant parts with a focused brief for the work you want to create.
What you start with
Start with material your team already uses.
RedBamBoo does not require the company to rewrite its strategy for the product. The starting point is the material that already describes the business, brand, offers and communication.
Studio analyses the sources and builds your Core DNA. Your team reviews it before it becomes the company foundation for future work.
Website and company pages
Current public descriptions of the company, its offers, audiences and positioning.
Brand and strategy material
Brand platforms, positioning, messaging frameworks, communication guidance or strategy decks.
Product and service material
Information that explains what the company sells, how it works and which customer needs it addresses.
Claims and terminology guidance
Approved claims, proof points, required wording and terms that should remain consistent.
Existing communication examples
Useful examples that show how the company currently communicates across relevant channels.
The working flow
From company sources to usable work
The user starts with the work that needs to be done. Studio keeps the context model behind the interface and asks only for the information the current task still needs.
Step 1
Studio builds Core DNA
RedBamBoo Studio analyses company sources and structures the reusable context that should stay available across everyday work.
Step 2
Start with the task
Tell Studio what you want to create. The chat-first intake asks for the information that is still missing for that specific task.
Step 3
Add the right working context
A single asset gets a focused brief. A larger initiative can use Campaigns so several related plans and assets work from one shared brief.
Step 4
Create and check
Studio creates the output from the relevant context and gives the user a review point before approval.
Three context levels
Keep the stable context. Add what changes.
Core DNA carries company-level knowledge across the product. Asset briefs and Campaigns add the information that belongs to one task or initiative.
Asset brief
The additional information needed for one specific output, such as purpose, audience, angle, facts, call to action or format requirements.
Campaigns
One shared brief for a group of related outputs. Studio can suggest relevant plans and assets, then keep the same Campaign context available as the team creates them across channels or markets.
Inside the product
What happens in Studio from setup to review.
The interface changes with the task. Core DNA stays available, the brief adds what is specific to the work, Campaigns can connect related outputs, and review gives the user a final check before approval.
Core DNA
The reviewed company foundation that stays available across future work.
Guided briefing
Focused questions add the information that belongs to the specific task.
Campaigns
Related work can share one Campaign context across plans, assets, channels and markets.
Create
Choose from ready-to-use asset types with task-specific briefing and output logic already built in.
100+
Start with the work you already need to do.
RedBamBoo Studio already includes more than 100 ready-to-use asset types for common marketing and communication tasks. Each type has its own briefing logic and uses the Core DNA relevant to that task.
The catalogue covers planning as well as execution, and it will continue to grow as new needs are added.
13 asset familiesOpen a family to see examples from the current catalogue.
Social
Examples
- LinkedIn post
- Meta ad copy
- LinkedIn ad copy
Examples
- Newsletter email
- Marketing campaign email
- Product or feature announcement email
Website
Examples
- Landing page
- Product page
- FAQ
Campaign
Examples
- Campaign creative concept
- Campaign messaging framework
- Campaign copy platform
PR
Examples
- Press release
- Media pitch
- Media advisory
Sales Enablement
Examples
- One-pager
- Competitor battlecard
- Case study / customer story
Internal Communications
Examples
- Internal announcement
- Customer support brief
- Manager briefing pack
Employer Brand
Examples
- Employer value proposition framework
- Employer brand messaging guide
- Job advertisement
Planning
Examples
- Integrated campaign plan
- Content plan
- Editorial calendar plan
Research
Examples
- Category messaging analysis
- Competitive messaging landscape matrix
- Claims and proof gap analysis
Presentations
Examples
- Pitch deck
Video
Examples
- Video concept and treatment
- Video ad script
- Short-form social video script
Visual Content
Examples
- Campaign key visual
- Static ad creative
- Social media graphic
Social
Examples
- LinkedIn post
- Meta ad copy
- LinkedIn ad copy
Website
Examples
- Landing page
- Product page
- FAQ
PR
Examples
- Press release
- Media pitch
- Media advisory
Internal Communications
Examples
- Internal announcement
- Customer support brief
- Manager briefing pack
Planning
Examples
- Integrated campaign plan
- Content plan
- Editorial calendar plan
Presentations
Examples
- Pitch deck
Visual Content
Examples
- Campaign key visual
- Static ad creative
- Social media graphic
Examples
- Newsletter email
- Marketing campaign email
- Product or feature announcement email
Campaign
Examples
- Campaign creative concept
- Campaign messaging framework
- Campaign copy platform
Sales Enablement
Examples
- One-pager
- Competitor battlecard
- Case study / customer story
Employer Brand
Examples
- Employer value proposition framework
- Employer brand messaging guide
- Job advertisement
Research
Examples
- Category messaging analysis
- Competitive messaging landscape matrix
- Claims and proof gap analysis
Video
Examples
- Video concept and treatment
- Video ad script
- Short-form social video script
Practical questions
RedBamBoo Studio in plain terms
- What is Core DNA?
- Core DNA is structured company context that RedBamBoo Studio builds from your sources and reuses across future work.
- Do users need to write detailed prompts?
- Users start with the task they need to complete. Studio handles the task-specific briefing and asks focused follow-up questions when information is missing.
- When should a team use Campaigns?
- Campaigns are useful when several related outputs need the same objective, audience, message and working context, for example a product launch across several channels or markets.
- What do we need to get started?
- Start with the company material your team already relies on, such as your website, strategy or brand documents, product information, claims and useful examples of existing communication.
- Does this only make sense for large teams?
- The need can appear as soon as several people or partners create from the same company strategy. A small marketing team working with sales and an agency can already benefit from a shared starting point.
- Is RedBamBoo tied to one AI model?
- RedBamBoo is model-agnostic. The product can use different models based on the balance between output quality, speed and cost.
Free trial
See how Studio works with your own company context.
Add your website and relevant material. Studio builds your Core DNA for you, then helps you create content from it. Seven days free, no payment card required.